In 2010, Swarovski enlisted multimedia artist, photographer, and director Bruno Aveillan to make a cinema spot with them that would conjure Swarovski's more than one-hundred-year heritage on the big screen. Propelled by the vision of using film as a medium for conveying Swarovski's charisma and grace and mastery of light, as well as a portrait of the spirit of crystal and beyond, the team ventured to Turkey, traveling from Istanbul to a salt lake outside of Ankara. There, they began filming what was to become a tale of brilliance and movement. The result is a beautiful, powerful, and unique cinematic work that will amaze and delight cinema audiences. It is an experience you should not miss out on.
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